FT Social Media Coordinator

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FT Social Media Coordinator

Salary

$25.65 - $31.92 Hourly

Location

1555 Buffalo Place, Winnipeg

Job Type

Full-Time

Job Number

MLL087/25-26-E

Division

Marketing and Communications

Department

Digital Media

Opening Date

07/02/2025

Closing Date

7/9/2025 11:59 PM Central

Affiliated Union

CUPE

All Manitoba Liquor & Lotteries employees may apply. Manitoba Liquor and Lotteries is committed to Diversity, Equity and Inclusion. We strive to hire a workforce that reflects the community we serve. Employment equity will be considered therefore applicants who identify as women, Indigenous people, members of racialized groups, and persons with a disability are encouraged to apply.

If you require an accommodation at any time during the recruitment process, please let us know how we can meet your needs.

Job Purpose

The Social Media Coordinator is responsible for conceptualizing, curating, creating and posting promotional content supporting Marketing and Liquor & Gaming Operations to drive engagement in our consumer-facing social media channels, including engaging with followers and responding to inquiries when appropriate. The Social Media Coordinator is also responsible for supporting the corporate brand in order to promote Manitoba Liquor and Lotteries online presence, activities, and campaigns.

Job Responsibilities

  • Conceptualize, curate, and schedule social media posts on multiple channels through collaboration with internal stakeholders.
  • Maintain and share a content calendar for social media posts on multiple channels with internal stakeholders.
  • Engage with social media followers by responding to queries, addressing concerns, and developing two-way communication on all social media channels.
  • Curate and create visually appealing artwork and video content for social media posts.
  • Produce engaging, accurate, and error-free on-brand copy to accompany visual content.
  • Work across divisions to ensure that a results-oriented strategy is being executed on social media that will help reach corporate objectives.
  • Support and protect the corporate brand by ensuring that positive messaging is emphasized on social media channels and community platforms.
  • Ensure that social media channels present content consistent with external marketing campaigns.
  • Monitor online reviews, mentions and instances of sentiment regarding Manitoba Liquor and Lotteries corporate and consumer facing brands, and coordinate timely responses in consultation with senior management and the Communications department.
  • Perform continuous research in social media trends and best practices, while developing new opportunities for Manitoba Liquor and Lotteries to reach and engage with our social media followers.
  • Monitor results and compile reports on social media analytics, including follower counts, engagement, reach, and objectives. 
  • Attend out-of-office events as required.
  • Respond to employee questions concerning social media use.
  • Complete special projects and assignments as required.
  • Act as project team leader when required.
  • Support and comply with policies, procedures, practices, and Corporate Social Responsibility commitments.
  • Complete required courses and video training.
  • Other related duties as assigned.

Primary Qualifications

  • Diploma in a recognized communications, marketing, journalism, or social media marketing program is required.
  • A minimum of three years’ experience in social media management, gained in a business, corporate, or public sector environment.
  • Superior skills in using social media applications and mobile devices are required.
  • Experience utilizing social media management and analytical tools.
  • Intermediate skills in Microsoft Office (Word, Excel, PowerPoint and Outlook).
  • Experience in graphic design production tools, including Adobe Creative Suite.
  • Excellent communication, interpersonal, and writing skills with superior attention to detail.
  • Ongoing professional development is required to maintain expert level knowledge in current and emerging social media trends and technology.
  • Ability to work independently or in a team environment.
  • Ability to present information and ideas, and plan projects accordingly is required.
  • Exceptional task management skills with a respect for timelines and deadlines is required.
  • Experience managing paid social media advertising is considered an asset.
  • Have and maintain a valid Manitoba Class 5 Driver’s License is an asset.
  • Gaming, liquor, or related industry experience is an asset.
  • The core competencies for this position include achieving quality results, adaptability/managing change, communication, customer service, decision making and problem solving, integrity and building trust, teamwork and cooperation and valuing diversity. These competencies are deemed important for the success of the position and organization.

Secondary Qualifications

  • French/English bilingual skills are an asset.

 ***Testing may form part of the screening/selection process. Employment Equity will be a factor in the recruitment process. Circumstances may arise where the bulletin may need to be withdrawn or the number of positions may need to be increased depending on the Collective Agreement.
 
 We thank all interested applicants, however, only those selected for interviews will be contacted.

A Great Place to Work! Enjoy fantastic benefits with our Total Rewards package

Work/Life Balance and Wellness

  • Discretionary Time: Up to 10 paid discretionary leave days per year, depending on bargaining unit. Employees can carry forward discretionary leave days each year for a total of up to 50 days.
  • Hybrid Work Model for Eligible Positions: Remote/Office work for eligible positions.
  • Flex Time: Flexible shifts and work hours for eligible positions.
  • Maternity and Parental Leave: Top-up of E.I. maternity leave benefits to 93% of employee’s basic earnings for 17 weeks.
  • Fitness Allowance Reimbursement, depending on bargaining unit: Up to $250 per year that can be used to cover gym memberships, fitness equipment, and more.
  • Computer Purchase /Fitness Purchase Program: Interest free loans for employees purchasing computer equipment to increase computer literacy, learning, and professional growth, or to purchase fitness equipment for personal health and wellness.
  • Diversity and Inclusion: Our Diversity, Equity and Inclusion Committee is made up of employees from across the organization who are passionate about bringing diversity and inclusion to life.
  • The Together Project: At Liquor & Lotteries, Caring is part of our corporate culture - we care for each other, our partners, and our community The Together Project represents the charitable efforts of the corporation and its employees working together to enrich the lives of Manitobans. Employee charitable activities are eligible for reward benefits.

Vacation

  • Accrue up to 10 paid vacation days per year during the first 2 years of employment.
  • Accrue 15 paid vacation days per year after 3 years of employment.
  • Accrue 20 paid vacation days per year after 5 years of employment.
  • Accrue 25 paid vacation days per year after 9 years of employment.
  • Accrue 30 paid vacation days per year after 19 years of employment.

Retirement Savings Plan

  • Defined Benefit Pension Plan: Guaranteed lifelong monthly payment at retirement provides great security for employee’s long-term strategy.
  • Voluntary Group Registered Retirement Savings Plan

Health Insurance and Benefits

  • Customize your Plan: Choose from a variety of options to best fit your needs. Includes coverage for prescription drugs, vision, dental, ambulance, extended health options and more for you and your eligible dependents. Health Spending Account: Depending on the option you choose, you may receive up to $1,750 towards eligible medical or dental expenses.

Flex Credit: Depending on the bargaining unit and status, you may be provided  with a Flex Credit amount to purchase some or all of Group Life Insurance, Accidental Death and Disablement Insurance & Dependent Life Insurance.

World-wide Travel Health Benefits

Employee & Family Assistance Program (EFAP): Free professional wellness support for employees and their immediate family member

Training and Development

  • Educational Assistance: Tuition reimbursement for eligible employees.
  • Training: Variety of courses and programs to support skill and professional development.
  • Career progression: Internal job posting system that provides opportunities for a variety of career paths.
  • Apprenticeship and skilled trade training: Programs offered in partnership with educational institutions such as RRC Polytech, the University of Winnipeg, and the University of Manitoba.

Discounts and Rewards

  • Employee Rewards & Recognition Program: Points-based program recognizing employees for earned and nominated achievements such as long-service, going above and beyond, and community volunteer work.
  • Discounts: Employees receive exclusive discounts from a variety of retailers, entertainment venues, and service providers.

 

Employer
Manitoba Liquor & Lotteries
Address
1555 Buffalo Place Unit A

Winnipeg, Manitoba, R3T 1L9
Phone
204-957-2500
Website
http://www.mbll.ca
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